PepsiCola

Pepsi set out to reinterpret its iconic glass bottle with a more contemporary, ergonomic approach, designed to resonate with a younger, design-aware audience.

We developed a distinctive twisted form that feels natural in hand, enhancing grip while introducing a dynamic visual rhythm. The sculpted silhouette brings a sense of motion and energy to the object, improving shelf presence and making the bottle instantly recognizable.

To validate the concept beyond the screen, we produced a 3D-printed prototype, allowing the team to test proportions, balance, and tactile response. This physical iteration played a key role in refining every curve before moving toward final production.

The result is a bold yet refined design that refreshes Pepsi’s visual identity while elevating the overall user experience.