Termoli is a city of layers.
Sea and stone. Energy and stillness. Daily life and memory.

This city branding project, developed by Gabri Mo, defines a visual system designed to unify Termoli’s many identities into a single, coherent language. The goal was not to simplify the city, but to give structure to its complexity through design.

The identity is built around five core values that express the character of Termoli: Relax, Culture, Energy, Nature and Respect. Each value becomes a narrative lens, translated into colors, imagery and applications that live across public spaces, urban communication and city experiences.

The result is a flexible and contemporary branding system, rooted in the city’s soul yet capable of evolving over time. A visual framework that allows Termoli to communicate with clarity, consistency and character.