Aldente is a catering brand by Jess, bringing authentic Italian products directly to events and pop-up locations through her signature cart. She curates a selection of imported specialties with a personal touch and a love for quality.

We reimagined the brand from the ground up, starting with a fresh, elegant redesign of the logo. From there, we crafted a full visual identity that reflects Aldente’s artisanal spirit and Italian roots, clean, refined, and full of character.

To help Jess bring her vision to life, we also created a custom 3D model of the cart. This model didn’t just stay on screen, it became the blueprint for the real cart she built and now uses at events.

A complete brand identity, from concept to construction.