Pepsi set out to modernize its classic glass bottle with a fresh, ergonomic design aimed at a younger audience.

We developed a unique twisted form that feels natural in hand, improving grip while introducing a dynamic, contemporary aesthetic. The sculpted shape enhances shelf presence, making the bottle instantly recognizable and visually engaging.

To bring the concept to life, we also 3D printed a prototype. This allowed the team to test the physical feel and refine every curve with precision before final production.

A bold new design that redefines Pepsi’s visual identity and elevates the user experience. Looking to reshape your product?